In this session, Jennifer Reid, Senior Project Strategy Lead at Knox City Council, shares how Knox transformed a complex strategic environment — containing more than 100 strategies and over 3,200 documented actions — into a practical framework that improved accountability, increased employee ownership, and strengthened alignment between strategy and service delivery. Through real-world examples, she demonstrates how councils can engage employees in shaping organisational priorities, simplify strategic complexity, and embed strategy into everyday decision-making and frontline service delivery.