6 Steps to Creating an Effective Customer Journey Map
As technology undergoes rapid change, customer expectations are also evolving. The term fast and quick service has gained a new meaning. Customers are increasingly prioritising experiences while choosing a brand. As per a Forrester study, customers are 2.4 times more likely to stick with a brand when their problems are solved quickly. Likewise, a survey result shows that positive experiences throughout the customer journey will encourage 65% of respondents to become long-term customers of a brand.