Email Marketing Specialist – Remote | Full-Time I India Based
Company Overview:
PRIME is a privately owned organisation that specialises in Business Process Management (BPM). We are a global organisation with a presence in Ireland, USA and Australia. All our team members work from home.
We have a 20-year history of solving our customers’ business challenges through our proprietary cloud-based BPM software, BPM training, and BPM consulting services. Our customers include Pfizer, Airbus, Coca Cola, CBRE, KBR, Rockwell, MYOB, Flight Centre, Government departments etc.
To be able to engage and retain such prestigious customers, it is easy to understand that we have a high-performance culture. Our team is made up of talented and passionate members who are supported by processes, systems, KPI’s and metrics.
We work in a fast-paced, structured and organised environment and are on a super exciting journey together. We are virtually connected throughout the day and our multicultural team oozes positive vibes!
Key Responsibilities:
The following email marketing strategy has been developed by the Head of Digital Marketing. Your day-to-day responsibilities will include:
- Provide suggestions and feedback on the email marketing strategy
- Implement email marketing campaigns that engage and nurture the target audience
- Continuously improve campaigns to enhance performance
- Set up and configure email automation workflows to optimize customer journeys and drive desired actions
- Create compelling email templates, subject lines, and content to boost open and click-through rates
- Manage and segment email subscriber lists for targeted and personalized communication
- Conduct A/B testing and analyze performance metrics to identify areas for improvement and apply optimization strategies
- Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR
- Collaborate with cross-functional teams to integrate email marketing with broader marketing initiatives and ensure aligned messaging
- Stay current with industry trends and emerging email marketing technologies to drive innovation and enhance performance
What we’re looking for:
- A passionate, systematic, and organized person
- Any graduate with 5+ years of Email Marketing experience
- Must have at least 2 years of experience in Zoho campaigns and HubSpot
- Must have experience of working in Europe and North America Market
- Experience of AI usage in email marketing is desirable
- Proven experience as an Email Marketing Specialist or similar role, with a track record of improving email marketing performance
- Strong knowledge of email marketing platforms (e.g., Zoho, Mailchimp, Constant Contact, HubSpot) and email marketing automation and CRM systems (Zoho)
- Familiarity with HTML and CSS for email template design and customization
- Excellent copywriting and editing skills with a keen attention to detail
- Analytical mindset with the ability to analyze and interpret campaign data to drive performance improvements
- Strong organizational and project management skills, with the ability to prioritize and meet deadlines
- A proactive and self-driven approach, with the ability to work independently and as part of a team
- Good communication skills and ability to collaborate effectively with internal stakeholders
Hours & Location:
- Remote role (work from home)
- Working hours: 6:00 AM – 3:00 PM IST (weekdays)